Shoppers and admins should always find what they look for
Our approach was to build straightforward e-commerce with a powerful, extensive filter system at the heart of the solution, that helps the buyer make the best purchasing decision.
We also knew that most of the store's visitors would use it on mobile, so we focused on providing an extra smooth mobile shopping experience.
From the administrator's perspective, the goal was to provide maximum flexibility and speed of use. We used WordPress Gutenberg Blocks, thanks to which admin changes every element on the page on a fly. Deals of the day, news, categories, promotions, descriptions, prices, you name it - they all can be edited literally in seconds. All this to create an ideal user experience will allow shoppers to choose the perfect gift and return for more.